{"id":611,"date":"2011-10-07T13:54:04","date_gmt":"2011-10-07T12:54:04","guid":{"rendered":"https:\/\/news.icebreakerexecutive.com\/?p=463"},"modified":"2011-10-07T13:54:04","modified_gmt":"2011-10-07T12:54:04","slug":"do-you-have-a-business-in-2-years","status":"publish","type":"post","link":"https:\/\/winningthinking.co.uk\/?p=611","title":{"rendered":"Do you have a business in 2 years?"},"content":{"rendered":"<p>Do you have a business in 2 years? <\/p>\n<p>One of our recent discussions with an EMEA conglomerate president painted a worrying picture. Their \u2018value add\u2019 is down to only 8%. With top down pressure on prices and bottom up pressures on cost \u2013 \u2018we don\u2019t have a business in 2 years\u2019.<br \/>\nAn automotive component supplier becomes insolvent, blaming a fall in revenue and lack of bank funding. Unfortunately the pricing &#038; value add mismatch made this inevitable.<br \/>\nA surveying business\u2019 revenue is falling from \u00a311m to \u00a34m and to compound this, underselling and giving away the value they bring.<br \/>\nYou can get away with giving away value in the good times, but in a tougher market you don\u2019t have a business if you don\u2019t know, or forgotten you\u2019ve got it and how to sell it.<br \/>\nDo you regularly take a long hard look at your major business models? Do you go beyond assessing how you can become leaner? Do you look for profound technical and operational transformation?<br \/>\nTransformation that will drive your value creation over the coming years, not relying on doing the same thing over again and expecting a different result each time.<br \/>\nThat\u2019s why we are launching, as TMA sponsors, our 2 day portfolio executive turnaround program with the TMA. You find full details here {insert link}<br \/>\nOn Tuesday, Icebreaker starts work on a client project with a client who is comfortable to ask for help, and secondly, has asked for help early. Meaning both he and we are confident he will have a business in 2 years time. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a business in 2 years? 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