{"id":15086,"date":"2019-08-20T09:38:03","date_gmt":"2019-08-20T09:38:03","guid":{"rendered":"https:\/\/www.icebreakerexecutive.com\/?p=15086"},"modified":"2019-08-20T09:38:03","modified_gmt":"2019-08-20T09:38:03","slug":"here-is-what-drives-you","status":"publish","type":"post","link":"https:\/\/winningthinking.co.uk\/?p=15086","title":{"rendered":"Here is what drives you&#8230;"},"content":{"rendered":"<table width=\"100%\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"600\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>Hi<\/p>\n<p>At a time when social media and tech\u00a0are causing us to lose focus and vision\u00a0this is what concerns our clients\u00a0most:<\/p>\n<p>&#8220;<strong>their executives have\u00a0no idea what drives them!&#8221;<\/strong><strong>\u00a0<\/strong><\/p>\n<p>So, what drives their profits and strategies?<\/p>\n<p><strong>Do you know what drives you?<\/strong> &#8230; yes&#8230;? \/ no.. ? (PS. I&#8217;d love to discuss this with you.)<\/p>\n<p>This\u00a0CEO was too busy and\u00a0making no money.<\/p>\n<p>During this 2-hour ROI check\u00a0meeting we identified\u00a0with\u00a0this CEO this\u00a0was what\u00a0was driving their\u00a0strategy and actions:<\/p>\n<ul>\n<li>\u201cProduct will become commoditised in the future\u201d<\/li>\n<li>\u201cWe need growth\u201d<\/li>\n<li>\u201cMust create standard products for Scalability to simplify the business\u201d<\/li>\n<li>\u201cWe must have a new platform when x,y,z happens\u201d<\/li>\n<li>&#8220;We are entering this development contract because we need the golden handshake&#8221;<\/li>\n<li>\u201cForget \u00a32.4m development spend to date that\u2019s done\u201d<\/li>\n<li>\u201cI\u2019m cautious\u201d<\/li>\n<\/ul>\n<p>This thinking cost this business 40% of their revenue,\u00a0far more of their profit and the proposed development contract threatened their entire future.<\/p>\n<p>The financial and commercial actions were simple to resolve this, but closing the gap was not so easy because the CEO\u00a0was blind to what was driving them and\u00a0their strategy.<\/p>\n<p>Whilst it&#8217;s our comfort zone, SMEs like this are the toughest scenarios to achieve a cash return. Even in this SME, this engagement had a <strong>50X cash return on this 1-day engagement<\/strong>, we make sure of that!<\/p>\n<p>In plcs, the issues are the same, just the ROI is\u00a0far greater.<\/p>\n<p>After 2 hours with this\u00a0CEO, they got a sufficient inkling, so developed an appetite to resolve this.\u00a0So,\u00a0we agreed to engage.<\/p>\n<p><strong>Does this resonate &#8230; yes&#8230;? \/ no.. ?<\/strong>\u00a0If this <strong>doesn&#8217;t<\/strong> <strong>r<\/strong><strong>esonate<\/strong>, brilliant let&#8217;s have<a href=\"https:\/\/calendly.com\/tom-pickering38\">\u00a0a 15m call\u00a0<\/a><\/p>\n<p>&#8230;if you don&#8217;t see this &#8211; that is where the money is.<\/p>\n<p>My very best wishes,<\/p>\n<p><strong>Tom Pickering<\/strong><br \/>\nFounder and CEO<br \/>\n+44 (0)207 193 5518<\/p>\n<p>PS. Call us to organise a 2 hour\u00a0<a href=\"https:\/\/calendly.com\/tom-pickering38\"><strong>ROI review<\/strong><\/a>. This will highlight the opportunity and what will resolve these intransigent challenges and it&#8217;s far more fun than these emails \ud83d\ude42<\/p>\n<p>Email:\u00a0 \u00a0<a href=\"mailto:tom@winningthinking.uk\">tom@winningthinking.uk<\/a><br \/>\nURL:\u00a0 \u00a0 \u00a0<a href=\"https:\/\/www.winningthinking.uk\/\">www.winningthinking.uk<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"600\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Hi At a time when social media and tech\u00a0are causing  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":14824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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